SUPER73®, the renowned American brand synonymous with lifestyle adventure electric motorbikes, has joined forces with Hot Wheels, the undisputed global leader in vehicle culture. This exciting partnership has resulted in the creation of the Hot Wheels x SUPER73-RX, a limited edition e-bike destined to become an instant collector’s item.
Limited to a mere 24 units, the Hot Wheels x SUPER73-RX e-bikes are designed for dedicated SUPER73 enthusiasts and Hot Wheels aficionados alike, celebrating the iconic legacy of Hot Wheels. As the world’s top-selling toy and leading vehicle franchise, Hot Wheels captivates fans through immersive live events, digital gaming, and holds the position of the #1 Boys Toy Brand on YouTube. This collaboration is poised to be a highly sought-after collectible for fans of both iconic California brands.
The foundation of this exceptional collaboration is the SUPER73-RX, SUPER73’s flagship electric bike model. The RX boasts impressive features, including a high-capacity 960 watt-hours battery, powerful four-piston aluminum front brake caliper, adjustable inverted coil spring fork with air assist, and an adjustable rear mono-shock, all integrated into a robust aluminum-alloy frame.
Building upon this already impressive platform, the Hot Wheels bike edition has been meticulously customized to reflect Hot Wheels’ significant influence on both two and four-wheel vehicle culture. The most striking feature is the unique livery, instantly recognizable to Hot Wheels enthusiasts, seamlessly blending the iconic Hot Wheels logo with vibrant orange and blue graphics.
Further enhancing the custom aesthetic, the Hot Wheels x SUPER73-RX features a custom embroidered Hot Wheels edition seat and handlebar pad, crafted by Saddlemen, industry leaders in motorcycle accessories. Specialist suppliers were also enlisted to equip the bike with Ruffian ATV Lock-on grips by ODI and Stamp 1 Large pedals by Crankbrothers.
Additional bespoke elements from SUPER73 include a distinctive slotted stainless steel panel that adds visual depth within the frame rails, black battery/tank pads, a sleek black chain, a yellow-tinted headlight, and signature SUPER73 BDGR tires complemented by brass rims.
Aaron P Wong, Co-founder & Chief Brand Officer at SUPER73, expressed his enthusiasm for the collaboration: “We’re incredibly excited and honored to partner with the iconic Hot Wheels brand for the release of the limited edition Hot Wheels x SUPER73-RX. For decades, Hot Wheels has captured the imagination of both the young and the young at heart. And they continue to push the boundaries of creativity, driving towards the future while always remaining true to their roots. We created the Hot Wheels x SUPER73-RX to celebrate the incredible legacy of Hot Wheels, but have greater hopes that our collaboration will inspire the next generation of trailblazers.”
To complete this unique offering, every Hot Wheels bike purchase includes a collectible Hot Wheels diecast model of a SUPER73 Ford Bronco adventure vehicle. Designed and produced by Hot Wheels, the Bronco diecast mirrors the graphics of the RX e-bike. This Hot Wheels collectible car is also available for separate purchase at select Hot Wheels retailers.
Ricardo Briceno, Vice President of Franchise Marketing at Mattel, commented on the partnership: “For more than 53 years, Hot Wheels has proven its influence in car, motorbike and pop culture with incredible designs, unrivaled performance and world-class collaborations in action sports and beyond. Working with the passionate and talented team at SUPER73 has been an extraordinary journey, and we hope that these beautifully designed Hot Wheels x SUPER73-RX electric bikes, as well as these premium diecasts, will encourage vehicle fans of all ages to enjoy a piece of true Southern California lifestyle.”
The limited edition Hot Wheels x SUPER73-RX bike was made available for order starting August 9, 2021, exclusively through super73.com. The website provides comprehensive product details and specifications for those interested in acquiring this unique piece of vehicle culture.
