Porsche is making significant strides in the electric bicycle market, demonstrating its commitment to e-mobility by establishing Porsche eBike Performance GmbH. Based in Ottobrunn near Munich, this new entity is dedicated to the development of cutting-edge electric drive systems specifically for two-wheelers. These advanced systems will encompass motors, batteries, and sophisticated software architecture designed for seamless connectivity solutions, marking a new era for the Porsche E Bike.
P2 eBike GmbH – powered by Porsche, located in Stuttgart, is poised to leverage these innovative drive systems. Their mission is to introduce a next-generation line of Porsche eBikes starting from the middle of this decade, promising a fusion of Porsche’s engineering excellence and the burgeoning e-bike market.
Leadership and Vision: Guiding Porsche’s eBike Future
The strategic importance of this collaborative venture between Porsche and Ponooc is underscored by the caliber of its leadership. Jan Becker, formerly CEO of Porsche Lifestyle GmbH & Co. KG, assumes the pivotal role of Chairman of the Management Board at Porsche eBike Performance GmbH.
Moritz Failenschmid will head P2 eBike GmbH as Chairman of the Management Board. Failenschmid also brings extensive industry experience as the Managing Director at Focus Bikes, indicating Porsche’s commitment to blending automotive expertise with deep bicycle industry knowledge in their porsche e bike projects.
Lutz Meschke, Deputy Chairman of the Executive Board of Porsche AG and Member of the Executive Board for Finance and IT, articulated Porsche’s vision: “We see great potential for Porsche in the eBike segment. This is why we are consistently expanding our activities in this area. Jan Becker and Moritz Failenschmid are proven experts when it comes to setting up and developing forward-looking and customer-oriented ventures. As part of a highly skilled and motivated team, they will prove this in the two joint ventures. As is characteristic of Porsche, it’s all about developing products that inspire people through intelligent design, sophisticated technology and outstanding performance.” This statement emphasizes Porsche’s dedication to creating porsche e bike models that embody the brand’s core values.
Porsche eBike Performance GmbH: Developing Advanced Drive Systems
Porsche eBike Performance GmbH is set to revolutionize the e-bike drive system landscape. Beyond the compact drive systems acquired from Fazua, they will engineer and manufacture particularly powerful eBike drive systems under the esteemed Porsche brand name.
These product lines, encompassing both Fazua’s expertise and Porsche’s new developments, will be available to eBike manufacturers worldwide. This positions the newly formed joint venture as a crucial technology partner in the electric bicycle industry. The electric drive systems from Porsche will power not only Porsche eBikes but also products from other leading brands, expanding the reach and impact of porsche e bike technology.
Strategic Acquisitions: Strengthening Porsche’s eBike Ecosystem
Porsche’s foray into the eBike sector is further solidified by strategic acquisitions in recent months. These include the Croatian eBike brand Greyp, and notably, Fazua. In a significant move in June, Porsche increased its stake in Fazua to 100 percent, acquiring complete ownership of the Munich-based company.
Fazua is highly regarded within the industry as pioneers of ‘light’ eBikes. This acquisition is pivotal as Fazua will be integrated into Porsche eBike Performance GmbH, bringing its innovative technology and market presence under the Porsche umbrella, enhancing the development and reach of the porsche e bike.
Current Porsche eBike Models: Sport and Cross
While establishing these new joint ventures, Porsche continues its collaboration with Rotwild, its long-term partner, on existing eBike models. In March 2021, Porsche unveiled its initial foray into the market with the Porsche eBike Sport and the Porsche eBike Cross. These models represent Porsche’s interpretation of high-end electric bikes, showcasing the brand’s design and engineering philosophy in the porsche e bike arena.
Porsche presents new eBikes
These existing models, alongside future innovations, demonstrate Porsche’s commitment to offering a comprehensive range of porsche e bike options.
Cyklær: Digital Innovation in Cycling
Further expanding its digital footprint in the cycling world, Porsche Digital GmbH offers the Cyklær platform. This innovative platform provides digital services tailored for cycling, demonstrating the forward-thinking approach of Porsche in this sector. The Cyklær Bike, an award-winning product, was developed in collaboration with Fazua and Greyp, offering a glimpse into the synergy and innovative potential being fostered within Porsche’s new joint ventures, and hinting at the digitally connected future of the porsche e bike.
