The iconic toy brand Hot Wheels has joined forces with SUPER73®, the electric motorbike innovators, to release a highly exclusive and instantly collectible e-bike: the Hot Wheels x SUPER73-RX. This limited edition bike, restricted to just 24 units, celebrates the rich heritage of Hot Wheels and offers enthusiasts a unique piece of vehicle culture.
The Fusion of Icons: Hot Wheels and SUPER73 Unite
Hot Wheels, a global leader in vehicle culture, reigns as the world’s top-selling toy. Its massive appeal spans generations through live events, digital gaming, and its status as the #1 Boys Toy Brand on YouTube. SUPER73, known for its California-cool lifestyle adventure electric motorbikes, brings its cutting-edge design and performance to this exciting collaboration. This partnership seamlessly blends the playful spirit of Hot Wheels with SUPER73’s reputation for high-quality, stylish e-bikes, creating a must-have item for collectors and fans alike.
Unveiling the Hot Wheels x SUPER73-RX Electric Bike: A Collector’s Dream
At the heart of this collaboration is the SUPER73-RX, the company’s flagship model renowned for its robust features. The RX platform boasts a powerful 960 watt-hour battery, ensuring extended range and performance. Riders will appreciate the superior stopping power of the four-piston aluminum front brake caliper and the smooth handling provided by an inverted and adjustable coil spring fork with air assist, complemented by an adjustable rear mono-shock. All these premium components are encased in a durable and stylish aluminum-alloy frame.
The Hot Wheels edition elevates the RX with a range of custom enhancements that pay homage to the legendary toy brand. The most striking feature is the distinctive Hot Wheels livery, instantly recognizable with its bold logo and vibrant orange and blue graphics.
Attention to detail is evident throughout the bike. The seat and handlebar pad, custom-embroidered with the Hot Wheels edition logo, are crafted by Saddlemen, a leader in motorcycle industry seating. Performance-focused upgrades include Ruffian ATV Lock-on grips by ODI and Stamp 1 Large pedals by Crankbrothers, ensuring a premium riding experience.
Further custom touches from SUPER73 enhance the bike’s unique aesthetic. A slotted stainless steel panel adds visual depth within the frame, while black battery/tank pads and a black chain contribute to the bike’s sleek profile. The yellow-tinted headlight and distinctive SUPER73 BDGR tires, accented with brass rims, complete the custom look, making this Hot Wheels Bike truly stand out.
More Than Just a Bike: A Collectible Experience
Recognizing the collectible nature of this collaboration, SUPER73 and Hot Wheels are including a special bonus with each Hot Wheels x SUPER73-RX purchase. Buyers will receive a collectible Hot Wheels die-cast model of a SUPER73 Ford Bronco adventure vehicle. Designed by Hot Wheels to perfectly match the e-bike’s graphics, this die-cast car is a collector’s item in its own right and can also be found at select Hot Wheels retailers.
Celebrating a Milestone Collaboration
Aaron P Wong, Co-founder & Chief Brand Officer at SUPER73, expressed his enthusiasm: “We’re incredibly excited and honored to partner with the iconic Hot Wheels brand for the release of the limited edition Hot Wheels x SUPER73-RX. For decades, Hot Wheels has captured the imagination of both the young and the young at heart. And they continue to push the boundaries of creativity, driving towards the future while always remaining true to their roots. We created the Hot Wheels x SUPER73-RX to celebrate the incredible legacy of Hot Wheels, but have greater hopes that our collaboration will inspire the next generation of trailblazers.”
Ricardo Briceno, Vice President of Franchise Marketing at Mattel, also highlighted the significance of the partnership: “For more than 53 years, Hot Wheels has proven its influence in car, motorbike and pop culture with incredible designs, unrivaled performance and world-class collaborations in action sports and beyond. Working with the passionate and talented team at SUPER73 has been an extraordinary journey, and we hope that these beautifully designed Hot Wheels x SUPER73-RX electric bikes, as well as these premium diecasts, will encourage vehicle fans of all ages to enjoy a piece of true Southern California lifestyle.”
The Hot Wheels x SUPER73-RX limited edition e-bike became available for order on August 9, 2021, exclusively through super73.com. The website remains the best source for complete product details and specifications for those interested in this exceptional Hot Wheels bike.
