Jenson USA has become a prominent name in online bike retail, known for its extensive selection, competitive prices, and commitment to customer service. But beyond the website, there’s a physical location that serves as the heart of their operations: their headquarters in Riverside, California. This article delves into what makes Jenson Bikes Riverside a unique and important hub in the cycling world, offering insights into the company culture, its strategic location, and what sets them apart in a competitive market.
The Jenson USA headquarters building in Riverside, California, showcasing the company’s large operational scale.
What immediately strikes visitors is the team behind Jenson USA. It’s not just a business; it’s a collective of passionate cyclists. From mountain bikers to road cyclists, and everything in between, the employees at Jenson Bikes Riverside are enthusiasts who live and breathe cycling. This shared passion is a driving force, shaping their approach to customer service and product selection. The company has cultivated a vibrant atmosphere, fostering teamwork and high energy through initiatives like ping-pong tournaments, bike commute incentives, and in-house content creation. This energetic environment translates directly into a better experience for their customers.
Inside the Jenson Bikes Riverside facility, highlighting the team collaboration and energetic work environment.
One of the most strategic advantages of Jenson Bikes Riverside is its proximity to the Sycamore Canyon trail system. Located right next to their facility, this trail network is a true gem, offering a diverse range of singletrack and rock features. This isn’t just a perk for employee morale; it’s an integral part of their product development and evaluation process. The trails of Sycamore Canyon serve as a testing ground, allowing the Jenson Bikes Riverside team to rigorously assess products in real-world conditions. This hands-on approach ensures that the products they offer to customers are genuinely top-quality and performance-driven.
A map illustrating the close proximity of Jenson Bikes Riverside headquarters to the Sycamore Canyon trail system, emphasizing the location’s advantage for product testing and employee recreation.
This close connection to trails and riding is a key differentiator. Jenson Bikes Riverside is staffed by cyclists who actively use and evaluate the products they sell. They understand the needs and desires of their customers because they are customers themselves. This authenticity is reflected in their commitment to providing valuable content, including photos and videos, to help customers make informed purchasing decisions. Being trailside attracts top talent in the cycling industry, further strengthening the expertise within Jenson Bikes Riverside.
Customer service is paramount at Jenson Bikes Riverside. They understand that building trust and loyalty is crucial in the online retail space. Their commitment extends to an exceptionally generous return policy, designed to prioritize customer satisfaction. Marketing Manager Justin Christopher highlighted their customer-centric philosophy, even citing extreme examples where they prioritize customer happiness, showcasing a willingness to go above and beyond typical retail practices. This dedication to customer care reinforces why Jenson Bikes Riverside has cultivated such a strong reputation.
Justin Christopher, Marketing Manager at Jenson Bikes Riverside, discussing the company’s customer-centric approach and commitment to service.
The story of Jenson Bikes Riverside begins with founder Mike Cachat. Starting as a “shop rat” with a passion for mountain bike racing, Cachat’s hobby evolved into a business. From humble beginnings tuning bikes and selling parts, Jenson USA was officially established in 1994 while he was still in high school. The company’s growth is a testament to continuous reinvestment and a dedication to the cycling community. Jenson Bikes Riverside represents the culmination of this journey, their current headquarters being the fourth location as they outgrew previous spaces.
An interview session at Jenson Bikes Riverside, capturing the company’s history and growth from a small hobby to a leading online retailer.
Over the years, Jenson Bikes Riverside has witnessed significant evolution. The most notable change, according to the company, is the increasing value of diverse perspectives. As they’ve grown, they’ve intentionally built a team with varied backgrounds and expertise, enriching all aspects of the business, from product selection to marketing and customer interaction. This diversity strengthens Jenson Bikes Riverside and allows them to better serve a wide range of cyclists.
Team members at Jenson Bikes Riverside, showcasing the diverse and passionate workforce behind the online bike retail giant.
Today, the Jenson Bikes Riverside headquarters spans an impressive 74,000 square feet. This large facility supports 64 employees across two distribution centers and their Corona, CA superstore. The Riverside location also features a will-call center, allowing local customers to conveniently pick up orders directly and even access the Sycamore Canyon trails right from their parking lot, blurring the lines between retail and riding.
The expansive warehouse space at Jenson Bikes Riverside, demonstrating the scale of operations and inventory management.
Looking ahead, Jenson Bikes Riverside remains focused on innovation and enhancing the online customer experience. They strive to be cycling experts for their customers, especially in the digital realm. To achieve this, they invest in high-quality content, including video reviews, detailed photos, and comprehensive product descriptions, going beyond industry standards. They are also committed to mobile optimization and integrating online tools into their brick-and-mortar store in Corona, creating a seamless omnichannel experience. Free ship-to-store, real-time inventory updates, and appointment scheduling are examples of this forward-thinking approach.
While primarily focused on the US market, Jenson Bikes Riverside also serves a growing international customer base, representing approximately 15% of their sales. They’ve implemented features like real-time language translation on their website to better assist international customers, highlighting their commitment to global reach and customer service, no matter where cyclists are located.
A glimpse into the customer service operations at Jenson Bikes Riverside, highlighting their commitment to assisting cyclists worldwide.
Jenson Bikes Riverside understands the importance of giving back to the cycling community. Founder Mike Cachat’s involvement with the IMBA Board of Directors and Jenson USA’s membership with Bikes Belong underscore their commitment to bicycle advocacy. They actively support local initiatives, including high school mountain bike racing teams and local cycling events. This local focus reinforces their dedication to nurturing the cycling community in and around Riverside.
In conclusion, Jenson Bikes Riverside is more than just a headquarters; it’s a vibrant hub of cycling passion, strategic operations, and customer-centric values. From its trailside location and dedicated team to its innovative approach to online retail and commitment to the cycling community, Jenson Bikes Riverside exemplifies what makes Jenson USA a leader in the industry. Cyclists are encouraged to visit their website or even join them for a shop ride to experience the Jenson USA difference firsthand and connect with the team behind their gear.
