Milan, Italy – Pirelli, a global leader in tire technology, has announced a significant partnership with Quality Bicycle Products (QBP), a major distributor in the cycling industry. This collaboration marks a strategic move to enhance the availability of Pirelli Bike Tires across the North American market. For Pirelli, this alliance with QBP is a logical progression in its commitment to the North American cycling community, building upon a 110-year legacy of sports excellence and innovation.
Pirelli’s dedication to sustainability aligns seamlessly with the ethos of cycling, a mode of transport celebrated for its minimal environmental impact. This partnership underscores both companies’ commitment to environmentally conscious practices within the cycling industry.
Cyclists across North America will now have improved access to Pirelli’s extensive range of high-performance bicycle tires. QBP will distribute Pirelli’s complete cycling tire portfolio, encompassing various disciplines. This includes the acclaimed Scorpion™ MTB tire line, featuring the robust Scorpion™ E-MTB tires for electric mountain bikes. Road cyclists can look forward to the P ZERO™ Race family, including the P ZERO™ Race TLR tubeless-ready tires, and the P ZERO™ Race and P ZERO™ Road clincher options, renowned for their speed and grip. For those venturing off the beaten path, the Cinturato™ Velo road tire and the Cinturato™ Gravel series offer durability and reliability. Urban riders are also catered to with the Cycl-e urban range, including the recently introduced Cycl-e WT, designed for city cycling and commuting.
Pirelli’s decision to partner with QBP in North America is rooted in QBP’s established reputation and extensive network. As the largest distributor of bicycle parts and accessories, QBP boasts a proven track record of collaborating with leading brands and maintaining a vast inventory of top-tier cycling products. This ensures that over 5,000 bike shops across North America have access to the best products in the industry. QBP’s commitment to strategic partnerships and community contribution resonates strongly with Pirelli’s values. QBP provides valuable training and educational resources to retailers and bike shop staff, empowering them to effectively represent diverse products and brands, ultimately fostering growth within the cycling sector.
Aaron Martin, QBP Distribution Product Manager, expressed enthusiasm about the partnership, stating, “Pirelli has always represented racing heritage and cutting-edge innovation. Pirelli bike tires allow consumers to experience advanced technology derived from Pirelli’s long-standing pursuit of excellence. Pirelli has ambitious plans for North America and the resources to realize them, and we are thrilled to welcome them as a QBP partner.”
Pietro Berardi, CEO of Pirelli North America, echoed this sentiment, stating, “We are confident that QBP will enhance Pirelli’s esteemed reputation and heritage, strengthening our relationships with retailers and consumers through improved sales and broader distribution capabilities throughout North America. QBP shares Pirelli’s ambitious vision, and we are certain they will help us achieve and surpass our goals with distinction, integrity, and professionalism.”
QBP’s position as a premier distributor in North America, coupled with its history of successful collaborations, makes it an ideal partner for Pirelli. This alliance is poised to expand the Pirelli community in North America, further establishing Pirelli’s premium brand and comprehensive bicycle tire offerings. QBP will be a valuable addition to Pirelli’s existing distribution network, complementing HLC in the U.S. and Canada, and KASK America in the U.S., ensuring wider availability of Pirelli bike tires for cyclists across the region.
