For over three decades, Superior Bikes has been crafting high-performance bicycles from the heart of Europe. Nestled in the Beskydy Mountains, a region renowned as a cradle of Czech engineering and design since the early 20th century, Superior represents the pinnacle of Czech innovation in the cycling world. From its base in a former Tatra depot, a place steeped in engineering history, Superior Bikes has dedicated itself to creating exceptional bicycles that empower athletes and deliver unparalleled riding experiences. The brand is driven by a team who believe in the power of hard work and a deep passion for cycling, principles that underpin every Superior bike.
The development and design of Superior bikes are deeply rooted in the Czech Republic. Cycling is more than just a business for Superior; it’s a passion. This passion fuels their commitment to designing and engineering bikes in Kopřivnice, located in the Beskydy foothills. This process is enhanced through a crucial partnership with the UCI Elite Team jb Brunex Superior Factory Racing. This collaboration provides invaluable feedback and testing in the most demanding conditions, as their World Cup riders serve as the ultimate test bed for innovation. Superior also values input from selected dealers, ensuring that the needs and desires of everyday riders are incorporated into each design. Furthermore, Superior’s design philosophy embraces minimalism, believing that “less is more.” This pursuit of design purity is a defining characteristic of all Superior bikes.
Racing is integral to the Superior Bikes ethos. The brand recognizes that there is no tougher proving ground than a World Cup race. Supporting racing teams is not just sponsorship; it’s a fundamental part of Superior’s DNA. These races subject bikes to the most extreme conditions, providing critical insights for development and refinement. Superior proudly supports the Swiss Elite XCO team jb Brunex Superior Factory Racing, featuring elite athletes such as three-time world champion Ramona Forchini, Simona Spěšná, and Nadine Rieder. Currently, a major focus for these riders is qualifying for the prestigious Olympic Games in Paris, a journey Superior is fully supporting through “Mission Paris.” Beyond the elite level, Superior extends its support to numerous local teams across Europe, recognizing that the spirit of competition and pushing boundaries are at the core of the Superior brand.
To ensure the highest quality and performance, Superior Bikes is committed to using only the finest components and materials available. This unwavering commitment to quality means no compromises are made. By partnering with industry leaders such as Shimano, DT Swiss, Schwalbe, Fizik, and Bosch, Superior guarantees that every bike is equipped with top-tier technology. These collaborations extend beyond component sourcing to include regular workshops and knowledge sharing, ensuring continuous innovation and excellence in every Superior bike.
