The iconic toy brand Hot Wheels has revved up the excitement for adult collectors and electric bike enthusiasts alike by joining forces with SUPER73, the renowned American lifestyle and electric motorbike company. This thrilling partnership has resulted in the Hot Wheels x SUPER73-RX, a limited edition electric bike that’s poised to become an instant collector’s item.
Limited to a mere 24 units, this exclusive SUPER73-RX e-bike is a vibrant celebration of Hot Wheels’ enduring legacy in vehicle culture. As the world’s top-selling toy and a leading voice in vehicle design, Hot Wheels has captivated generations. This collaboration with SUPER73, a brand known for its cutting-edge electric bikes, is set to ignite passion among fans of both brands, creating a highly desirable and collectible Hot Wheel Bike.
The foundation of this exciting project is the SUPER73-RX, SUPER73’s flagship model, celebrated for its advanced features and robust performance. This top-tier electric bike boasts a powerful 960 watt-hour battery, ensuring extended range and reliable power. Riders will appreciate the superior stopping power of the four-piston aluminum front brake caliper, and the enhanced handling provided by the inverted and adjustable coil spring fork with air assist, complemented by an adjustable rear mono-shock. All these premium components are seamlessly integrated into a durable and stylish aluminum-alloy frame, making it a standout hot wheel bike.
But the Hot Wheels x SUPER73-RX is more than just a high-performance e-bike; it’s a rolling tribute to the vibrant world of Hot Wheels. The custom livery immediately grabs attention, featuring the unmistakable Hot Wheels logo interwoven with bold orange and blue graphics that resonate deeply with fans.
The customization extends beyond the striking visuals. Motorcycle industry experts Saddlemen have crafted a bespoke embroidered Hot Wheels edition seat and handlebar pad, adding a touch of premium comfort and exclusive branding. Further enhancing the bike’s performance and style are Ruffian ATV Lock-on grips from ODI and Stamp 1 Large pedals by Crankbrothers, components favored by serious riders.
SUPER73 has also incorporated unique custom elements, including a slotted stainless steel panel that adds visual depth to the frame. Black battery/tank pads, a sleek black chain, and a distinctive yellow-tinted headlight further contribute to the bike’s unique aesthetic. Completing the look are the signature SUPER73 BDGR tires, now accented with eye-catching brass rims, ensuring this hot wheel bike stands out from the crowd.
Aaron P Wong, Co-founder & Chief Brand Officer at SUPER73, expressed his enthusiasm for the collaboration: “We’re incredibly excited and honored to partner with the iconic Hot Wheels brand for the release of the limited edition Hot Wheels x SUPER73-RX. For decades, Hot Wheels has captured the imagination of both the young and the young at heart. And they continue to push the boundaries of creativity, driving towards the future while always remaining true to their roots. We created the Hot Wheels x SUPER73-RX to celebrate the incredible legacy of Hot Wheels, but have greater hopes that our collaboration will inspire the next generation of trailblazers.”
Adding to the collectibility of this special edition, each Hot Wheels x SUPER73-RX purchase includes a custom Hot Wheels die-cast model of a SUPER73 Ford Bronco adventure vehicle. Designed by Hot Wheels to perfectly match the e-bike’s graphics, this miniature Bronco is a must-have for collectors. The Hot Wheels die-cast car is also available for separate purchase at select Hot Wheels retailers, allowing even more fans to own a piece of this collaboration.
Ricardo Briceno, Vice President of Franchise Marketing at Mattel, highlighted the cultural impact of Hot Wheels: “For more than 53 years, Hot Wheels has proven its influence in car, motorbike and pop culture with incredible designs, unrivaled performance and world-class collaborations in action sports and beyond. Working with the passionate and talented team at SUPER73 has been an extraordinary journey, and we hope that these beautifully designed Hot Wheels x SUPER73-RX electric bikes, as well as these premium diecasts, will encourage vehicle fans of all ages to enjoy a piece of true Southern California lifestyle.”
The Hot Wheels x SUPER73-RX limited edition hot wheel bike was available for order exclusively through super73.com starting August 9, 2021. For those seeking a unique blend of high-performance electric mobility and iconic design, this collaboration offered a rare opportunity to own a piece of vehicle culture history. Visit the SUPER73 website for complete product details and specifications and to explore their range of innovative e-bikes.
